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Ricki Beach Club x Natalie Simkins

Palm Beach is a culturally world-famous South Florida vacation destination, known for its beautiful architecture, luxury shopping and dining, and gorgeous beaches. The exclusiveness of the beach town made it a desired location for high-profile individuals, which created a sense of unique fashion that is very specific to the area. Natalie was inspired by old photographs of tourists and beachgoers, and the iconic fashion that made local Palm Beach into its own aesthetic entirely.

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Ricki Beach Club x Natalie Simkins
About Ricki Beach Club x Natalie Simkins

"I always use Slim Aarons to describe the local Palm Beach scene. It's a 1960 fabulous vibe that he did such a great job at capturing in his portraits of socialites and celebrities. It's this chic, glamorous, old school vibe that's rich with bright colors. It almost feels like fantasy, which I was really inspired by. I was particularly influenced by the green and white pinstripe pattern from the Colony."

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Natalie Simkins

Natalie Simkins is a New York City based content creator and fashion stylist. A South Carolina native, Natalie gives her coastal roots a modern twist for a style point-of-view that is uniquely her own. She specializes in creating timeless looks by blending high and low with a keen eye for quality pieces.